TORONTO, Ontario (August 10, 2021) – Torstar Corporation announced today it has entered into a partnership with Curiocity Group Inc., one of Canada’s leading digital publishers.
The partnership is the latest in a series of innovative Torstar initiatives designed to meet the needs of advertisers by providing relevant and engaging hyper-local content that appeals to fast-growing digital-first audiences.
Under the terms of the deal, Torstar will partner with Curiocity on its sales and marketing initiatives as well as assume a minority ownership of the firm.
Founded in 2017 by Mark Montanini and Lisa Briscoe, the Calgary-based Curiocity operates hyper-local websites and social media accounts in Toronto, Vancouver, Calgary, Edmonton and Seattle, Washington (https://curiocity.com/). The company specializes in social-first publishing, off-screen events and marketing. Curiocity presents its audience with the most relevant local food, experiences, news, deals and adventures, helping them get the most out of their city.
Curiocity currently reaches nearly 2.5 million people daily across their various hyper-local Instagram and Facebook channels, with its websites attracting an average of 750,000 additional monthly visitors.